Skip to content
Request a demo

Decide what “great” means before you meet anyone

Before anyone books an interview, write down what success in this role looks like. The Cipher® is where that goes, and every interviewer rates candidates against it.

  1. 1

    Charge

    Why the role exists.

  2. 2

    Outcome

    What has changed a year in.

  3. 3

    Deliverables

    What the person produces.

  4. 4

    Efforts

    The behaviours and work rate required.

Charge, Outcome, Deliverables, Efforts

Four parts turn a broad job description into something an interviewer can ask about and a hiring team can rate.

  1. 1

    The Charge

    One sentence naming why you are spending the money on this role at all.

  2. 2

    The Outcome

    What has visibly changed twelve months in if the hire goes well.

  3. 3

    The Deliverables

    The concrete things the person produces on the way to that outcome.

  4. 4

    The Efforts

    The behaviours and work rate those deliverables demand.

From job description to Cipher, in one pass

Paste in the job description you already have and the Cipher wizard drafts all four parts for you to argue with. You edit a real first draft instead of staring at an empty template. Then reviewers give independent feedback before the Cipher is finalised and attached to the job.

A finalised General Manager Cipher showing its Charge and Outcome beside independent reviewer feedback (opens a larger view)
Review and finaliseThe complete role definition and independent feedback stay together.
A finalised General Manager Cipher showing its Charge and Outcome beside independent reviewer feedback
The measurable Outcome defined for a General Manager Cipher (opens a larger view)
Define the outcomeMake success specific before interviews begin.
The measurable Outcome defined for a General Manager Cipher
The Deliverables section of a General Manager Cipher with named outputs and linked efforts (opens a larger view)
Shape the deliverablesTurn the outcome into concrete evidence to interview for.
The Deliverables section of a General Manager Cipher with named outputs and linked efforts

Why it changes the interview

Interviewers stop improvising

Everyone looks for evidence against the same named deliverables.

Disagreements surface early

You have the argument about the role before four people interview a candidate.

Decisions get a paper trail

A rating against a written deliverable, with a rationale, stays reviewable later.

Two HireBest facilitators leading a Cipher workshop with a small group in a meeting room

Frequently asked questions

What is a Cipher?

A Cipher is a short structured definition of what success in a role looks like, written before interviewing starts. It has four parts: the Charge, Outcome, Deliverables and Efforts. Every candidate rating is made against it.

What do Charge, Outcome, Deliverables and Efforts mean?

The Charge is the one-sentence reason the role exists. The Outcome is the visible change you expect twelve months in. The Deliverables are the concrete things the person produces. The Efforts are the behaviours and work rate those deliverables demand.

Can I turn an existing job description into a Cipher?

Yes. Paste the job description you already have and the Cipher wizard drafts all four parts for you to review and edit.

How is a Cipher different from an interview scorecard?

It does the job of a scorecard, and more. The Cipher defines the role, the interview guides are built from it, and every candidate rating is made against it.

Is there a free way to try it?

Yes. The free Cipher tool lets you build a Cipher for a real role without a sales conversation.

Try it on a real role

Build a Cipher for a role you are hiring right now. The free tool needs no sales call and no card.

made with bernard

Cookie settings